Are smaller events a thing of the past?

In today’s world, event organizers face a new challenge: the skyrocketing costs of hosting events. What was once a feasible investment for smaller gatherings has now become financially unsustainable. For many, smaller events no longer make sense. I’ve witnessed this shift firsthand.

One of my clients in the automotive industry used to host intimate events with around 150 attendees. As the years passed, however, the costs grew higher, and they were forced to rethink their strategy. The result? They scaled up. What began as a modest gathering is now a game-changing, industry-defining event with over 1,000 attendees. It’s no longer just a meeting—it has become a central authority in the automotive world.

Why does size matter? The bigger the event, the bigger the momentum. Large-scale events create a buzz that smaller gatherings simply can’t match. They generate energy, excitement, and—most importantly—opportunity. More people mean more connections, more conversations, and more influence. Small events struggle to create this kind of dynamic atmosphere. Without the numbers, you miss out on the networking, the growth, and the central role your event could play in your industry.

So, what’s the solution? Go bigger!

• Focus on scaling your events to attract larger crowds.

• Use the momentum of a bigger audience to build your event’s reputation and influence.

• The more people you bring together, the more authority your event gains in your field.

If you’re still planning smaller events, it’s time to rethink your strategy. The future of events belongs to those who can harness the power of larger numbers, bringing people, energy, and influence together on a grander scale.

Let’s talk about how you can scale your next event for maximum impact.